Earned. Owned. Paid. All marketing communication strategies, partnerships, and sponsorships, media relations, digital, and social for Calgary’s biggest social events. Developed and integrated a tactical media plan by cultivating an influencers program and a compelling PR strategy that resulted in a 32% increase in media coverage in 2017 (backlinks = better SEO). In all, the strategy increased the company’s revenue and maximized growth and profitability, while elevating the guests’ experiences through key partnerships and sponsors.